Many of my clients – jobsearchers and small businesses alike – have had a lot of success by turning standard practice on its head and simply putting other people first instead of themselves.
What does this mean in reality? Well, instead of blasting the potential buyer of their services and skills with loads of information about how great they are and all the wonderful things they’re good at and why they are better than all the others on the market, they put themselves in the buyer’s shoes and just answer a few questions from the other person’s point of view.
Whether you’re applying for a job – selling that great product called “You” – or selling your business services or products, step into the customer’s shoes and ask yourself these questions:
– Who will hire me / buy my product?
– Why will they buy it? What will persuade / motivate them to talk to me?
– What problems can I solve for them?
– How can I build rapport / a relationship with them?
So, for example:
1) Q -Why should I buy / hire you?
A – Because I can solve this problem that you have …..
2) Q – How will you do that?
A – By using the (knowledge / skills / attributes) that I have used successfully already
3) Q – Can you give me an example?
A – Of course – when I was at ….. they had an issue like the one you’re having trouble with, and what I did was ….. (x / y / z) ….. which solved the problem / helped them improve things by …..
Just showing that you’re thinking of the customer first and foremost will make you stand out from the crowd and has frequently led my own clients to successful outcomes.
Try it, try it, you may like it! And if you do it today and like it, you can do it again tomorrow … and the next day … and the next day …..
Here’s to many happy success-filled days in your future.